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Google Analytics Mistakes To Not Do

Mistake #1: Using Outdated Tracking Code

When you create a new site design and don’t update your tracking code (especially if you’ve switched from Google Analytics to Google Tag Manager), you risk it being outdated. Always make sure you’re using the most up-to-date version of your tracking code as a precaution against these types of errors. The traffic will usually display inflated figures, but unless you look deeper, you won’t know where the duplicated traffic is coming from. Even then, it’s difficult to pinpoint. To find it, we’ll need to use a Google Chrome plugin. Make sure you’re not using any duplicate tracking codes by using the Google Tag Assistant Chrome extension. When you have several instances of the same tracking code enabled, this will appear as a red tag inside the extension.

Mistake #2: Ignoring Signs of Scraping

One potential cause of inflated data in your GA account is scraping. If your site was scraped but the Google Analytics tracking code was not removed, you might be getting traffic from a duplicate site in your GA. Investigate and inspect these domains for scraped content if you find a lot of traffic in Google Analytics data from one of these sites. This should immediately stand out to you. If you see a lot of your own content on the new site, double-check to make sure your tracking code wasn’t transferred over as well.

Mistake #3: Not Switching http:// to https:// in Your GA Admin Panel

If you’re migrating your website, make sure your admin panel is migrated from http:// to https:// as well. If you want to ensure that your traffic data is accurately tracked, you must get this right. You risk forgetting to include any of your reporting data in your Google Analytics monitoring if you don’t.

Mistake #4: Ignoring Spam/Bot Traffic

Spam and bot traffic are also issues you should be aware of. You may be affecting the accuracy of your Google Analytics monitoring if you neglect the possible effects of spam and bot traffic. When it comes to spam and bot traffic, this can result in traffic performance over-inflation and, as a result, inaccuracies in your data reporting. This occurs because spam and bot traffic are not regarded as reliable sources of traffic. If you believe your search traffic is growing but you base your decision on spam and bot traffic, you might be in for a world of disappointment. This is why it’s crucial to make sure that any SEO strategy decisions are focused on actual users and traffic, not spam or bots.

Mistake #5: Not Assessing Sampled Traffic vs. Unsampled Traffic

This could be an error in your data monitoring decision-making if your Google Analytics account relies on sampled traffic.

What is sampled traffic?

Unsampled and sampled modes are available in Google Analytics. Unsampled data processing means that Google Analytics is tracking all possible Google traffic and is not using sampled data processing.

Default reports are not subject to sampling. The following general sampling thresholds apply to ad hoc queries of your data:

Analytics Standard: 500k sessions at the property level for the date range you are using

Analytics 360: 100M sessions at the view level for the date range you are using

When you create a default report in Google Analytics, however, this data is not subject to the sampling listed above.

When you’re reporting, make sure you’re not relying on sampled data. And, if you’re relying on this information, you’re aware of the implications of the sampled data.

Mistake #6: Ignoring the Hostname in URLs

Google Analytics does not include the hostname in the URL by default. When dealing with several subdomains, this can be difficult because you never know where the traffic is coming from. Always make sure that you know 100% where the traffic is coming from. At least you will know 100% at all times what’s going on with the hostname in your URLs. Your local SEO company can help you do this and more seamlessly for you.

Increase Online Business By Hiring SEO Experts

Looking to set up a business or are you already an established but looking to increase your presence online? First and foremost requirement for this is to get a website for your business. A website should tell about the work of your enterprise and should be easy and user friendly with no technical glitches.

To make an online presence one must cater to SEO enabled web pages on its website. When looking to create SEO enabled web page one must contact an SEO Expert who knows the details of his work and can get you a visibility on various search engines.

If you are based in Gold Cost, Australia it is highly recommended you should look out for professional services offered by SEO Expert to enable your website to achieve a high online presence. In today’s new era of the internet for any venture to succeed it is essential for them to own a website of their venture and to increase the visitors of a website, the website should be visible on various search engines.

When looking for a SEO Expert to carry out the work for you, please consider the following points before hiring anyone:

Professional: The expert should be highly professional and should hold an expertise in the area. You cannot expect to receive the best output with an individual with average or mediocre skills. Check the background of the individual or SEO expert service that you are being provided.

Significant Experience: It is important for you to consider the individual for your SEO needs to hire the individual who has a significant amount of experience in the field and knows how to achieve the desired results. You cannot afford to consider a fresher as he might not have worked in the field and the results might not be as desirable as you expect them to be.

Budget Constraint: It is always advisable to discuss the budget of the SEO service in advance to avoid any confusion in future. One must compare prices across the industry to avoid getting duped. One should always take a specific budget constraint into consideration before locking the deal with any expert.

Local Industry Experience: It is important to hire an individual who has knowledge regarding the local industry. He will know what it is like to consider for achieving visibility online in a specific market.

Ongoing support and services: Once the work of the SEO Expert is completed, he should be available for any further queries in the future. It is important to discuss regarding any services required in the future. All such requirements should be discussed in advance.

Monthly Analysis: The SEO Expert should provide you with the monthly analysis of the keyword positions on the website. It is essential to note the position and visibility of the website on various search engines after and before availing the services from the SEO expert.

Unsophisticated Investors Come In All Sizes

The hallmark of the unsophisticated, or perhaps more accurately, the undisciplined investor is a tendency to buy high and sell low – in other words, to follow the market herd.

The California Public Employees’ Retirement System, better known as CalPERS, recently announced its decision to liquidate all of its hedge fund investments. The decision itself is not unwise, but its timing is a reminder that big investors can be as undisciplined as anyone else.

CalPERS’ Chief Investment Officer, Ted Eliopoulos, told Bloomberg that the pension’s hedge fund allocation “did not offer [CalPERS] the ability or the promise to effectively diversify or hedge any meaningful portion of [its] total portfolio.” (1) CalPERS’ announcement cited large fund fees and the funds’ complexity in the decision to pull out of the asset class.

The classic hedge fund promise is that it won’t move in lockstep with the stock market, therefore providing a “hedge” against other investment losses. By following any one of many strategies, or a combination of several, the managers of such funds have traditionally sought to make money when the overall stock market falls – or at least to lose less money than other investments do. At the same time, hedge funds promise to at least make some money when the market rises.

So when the financial panic hit the market in 2008-09, and stocks typically lost half their value, investors wanted something more appealing. They looked to hedge funds, saw something that glittered (at least relative to most everything else), and assumed it was gold. A few funds actually made a bundle during the panic by astutely betting on a housing crash or other consequences of the financial panic. Investors crowded into those when they could, and often into other hedge funds when they couldn’t, hoping for similar results.

CalPERS, as the biggest institutional investor around, can typically get into any fund it wants.

But good investing is a pretty boring exercise, at least if you are prepared to hold on to your investments during downturns and wait for an eventual recovery. Recovery has come with a vengeance since 2009, with the S&P 500 index at around triple its early 2009 low. Few hedge funds have kept up. In fairness, many of those funds are not designed to keep up with a rapidly rallying stock market. That is why they are called hedge funds.

In truth, it never made much sense for CalPERS, or other pension funds, to get into hedge funds in the first place. Pension funds are long-term investors by definition; their obligations span decades. Their fundamental problem is not the result of short-term market moves. Their problem is that they are underfunded relative to their long-term obligations.

Some are trying to hide that problem by seeking a magic investment bullet – something that promises to give them better-than-market returns over the long term. Despite some fund managers’ claims, no such magic bullet has been proven to exist. In any given period, some managers will outperform the market, occasionally by impressive margins. But it never lasts. The strategies that work wonderfully in one set of circumstances stop working when circumstances change.

So the real problem isn’t that CalPERS is getting out of hedge funds. The problem is that CalPERS felt the need to get into them in the first place. CalPERS ought to be able to meet its obligations by gathering actuarially reasonable contributions from California state and local government agencies and investing those contributions in a well-diversified mix of stocks and bonds, in an environment that includes sound fiscal policy, a nonrepressive interest rate environment, and a tax and regulatory regime that promotes capital formation and economic growth.

Of course, a lot of those ingredients are absent or diminished in the world we inhabit today. It would be nice if, as it corrects its hedge fund mistake, CalPERS threw its weight behind those other policies as well. But we are, after all, talking about the California public employees’ retirement system, and these prescriptions are not exactly the fashion in the Golden State today.

So don’t take the hedge fund abandonment as a sign that CalPERS is becoming a wise investor. It is just doing more of what it has been doing, which is following the crowd.

Safe Investing During Market Turmoil

Turmoil in the markets makes one wonder what to do next? What is the future of my investments?

My recent hike in Glacier National Park reminded me of the markets and safe investing.

Keys to Safe Investing:

make decisions based on facts
review your recommendations with charts
include a Market Exit Signal to avoid major losses
As I headed down (actually up) the trail to Iceberg Lake the sky was almost black with dark low hanging clouds that looked like they were swallowing the mountains and everything below. Yet as I moved along the trail I noticed there was sunlight, not far ahead, and not much behind me, but almost always on the section of the trial were I was; and that made me think of my investment software program which guides me during both the bright, good times and the dark, stormy times.

There were other striking elements as I moved up the 5 mile trail, climbing about 1,200 ft. When I looked ahead to my destination it seemed like either rain or mist was hanging over the cobalt blue lake below the sheer towering cliffs. And then the cloud started moving towards me, pushed by 10-15 mile an hour winds slapping me in the face. Yet the mist barely touched me as it seemed to skirt around me leaving just its evidence upon the trail of where it had been as I moved ahead.

Just like these weather elements, a personal investment software program can guide you during turbulent markets with features like;

buy – signals in charts
stop loss signals
an equity curve indicator
No, I never considered turning back. I wasn’t going to let the wind, even 20 mile an hour gusts deter me, nor any rain or mist from those blood curling clouds.

Arriving at Iceberg Lake, the sight was just as I imagined, just as I remembered from years past: pristine, quiet, simply rewarding.

That’s why this hike, this lake so reminded me of investing. My tool, my investment software, guides me through the treacherous times to safe investing, and fantastic rewards. My emotions are taken out of my investing decisions by the software so my investment decisions are fact-based.

Author Raymond Dominick is the designer of Dynamic Investor Pro investment software for stocks, ETFs and mutual funds. He is the author of the book, “Invest Safely and Profitably.” He began investing in the markets in his teenage years. An experienced business manager and journalist, he has been a registered investment advisor representative, also a professional photographer who loves escaping to the wonders of Glacier National Park in Montana.